‘Star Wars’ may net Disney $2 billion with first film…..because of their product tie ins?
Disney spent $4 BILLION buying “Star Wars” from George Lucas, so they really need it to start paying off immediately. Sources say “The Force Awakens” has to make $1.5 billion to be considered a hit.
Of course, there are early estimates that it could turn a $2.7 billion profit, so they might not have anything to worry about.
But on “60 Minutes” Sunday night, Steven Spielberg said director J.J. ABRAMS is sweating bullets right now . . . quote, “Oh, J.J. is terrified. There’s a lot of pressure on him to start paying Disney back.”
J.J. also discussed the pressure saying, “It’s not a movie. It’s bigger than all of us. It’s almost a religion for people.”
In other Star Wars news: there product tie ins are getting ridiculous.
BB-8 oranges and Yoda grapes? Darth Vader’s food of choice? We don’t think so. But neither is Campbell’s soup and SpaghettiOs…
Really Star Wars? I know your covering all marketing options, but bags of oranges? pic.twitter.com/RHyjljy9eD
— Marcus LaPorte (@MarcusGrayDoor) December 13, 2015
— Mélanie Rblt (@MelanieRblt1) December 14, 2015
COVERGIRL Star Wars Collection: limited-edition mascara & lipstick!
Because nothing says "No really I'm a Star Wars geek" like Cover Girl glam pic.twitter.com/QnCLchx06O
— jen yamato (@jenyamato) December 14, 2015
Death Star waffle maker
— Star Wars Cool Stuff (@starwarsneeds) December 15, 2015
Star Wars duct tape
Tis the season to fix things with Star Wars duct tape. pic.twitter.com/RRlLsKrKlb
— Tabitha Chirrick (@TabKey) December 13, 2015
— Monique Walker (@PlanoYankee) November 25, 2015
Is there any force more unstoppable than the Force is Star Wars‘ marketing machine?
— Indy Film (@TheIndyFilm) December 15, 2015
Photo: Screen grab